We're changing the game
For over twenty years we've collaborated with visionary innovators, brands and educators.
We share their purpose, develop their thinking and make the games that bring success to those who dream big.
Winning at games
We work with visionaries to create commercial hits, award winners and purposeful games that improve people’s lives.
New platforms
We understand game trends and design for the new behaviours of players on platforms including Roblox.
Learn moreGames with purpose
Games that educate, train, raise awareness and positively impact people’s lives.
Learn more
Games everywhere
From mobiles, XR headsets and browsers, installations and airplane seats, our cross-platform games can reach players wherever they are.
Learn moreGames with purpose
Games that educate, train, raise awareness and positively impact people’s lives.
New platforms
We understand game trends and design for the new behaviours of players on platforms including Roblox.
Games everywhere
From mobiles, XR headsets and browsers, installations and airplane seats, our cross-platform games can reach players wherever they are.
Ready to get started?
We are trusted by visionaries
Choosing to work with us puts you in good company.
Experience and expertise
It's a powerful combination.
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Years in business
Making us one of the most experienced games and interactive studios in the world.
Games made
Giving us a proven track record and a diverse skillset that's hard to match.
20+
Years in business
Making us one of the most experienced games and interactive studios in the world.
150+
Games made
Giving us a proven track record and a diverse skillset that's hard to match.
What we do
We collaborate with industry giants in entertainment and learning, alongside visionaries pioneering the future of purposeful game development.
Our work
Games and interactives that exemplify our mission to make the world better through play.
BBC
BBC Bitesize: Atomic Labs
How we designed ‘explosive’ interactive educational content for BBC Bitesize.
Read more
iRead | fish in a bottle
Navigo reading game app
Personalised learning technology that supports the development of reading skills in primary age children.
Read more
MUSEUM OF LONDON
The Great Fire of London: Interactive story
Using interactive stories and experiential learning to teach history in new and exciting ways
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Plantyn
Scoodle Play educational platform
Using gamification to make educational content more entertaining and engaging for children
Read more
Are you a game changer?
Join the free community for people interested in making the world better through playable experiences.
Knowledge sharing
Stories from our work and research that can help you inspire, educate and entertain using games.
INSIGHT
Have we forgotten how to play?
Enriching lives by using purposeful games in learning and development (L&D).
READ MORE
Brand Games
Insights and strategies for brand success on Roblox
Considering putting your brand on Roblox? Here's what you need to know...
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Education
The Future of Games Based Learning
How game-based learning will transform education and professional development.
READ MORE
GAMES DESIGN | AI
Custom GPTs for Game Design
How private, tailored AI can enhance your game's development by using your own data for unique, creative insights.
READ MORELife at fish in a bottle
Freedom, flexibility and support. Are you ready for a new challenge?
Check out our current job vacancies.